A traditional agency executes specific tasks, like running ads or posting on social media, often with high markup and little understanding of your internal operations. As a Fractional CMO, I embed myself directly into your executive team. I don't just manage ad spend; I audit your tech stack, hold external vendors accountable, architect your overarching go-to-market strategy, and ensure that every marketing dollar translates directly to bottom-line revenue.
The most common reason automotive software fails is a fundamental disconnect between the engineers building the code and the dealership team executing the car deals. With 20 years of experience managing multi-rooftop dealership operations, I know exactly what creates friction on the showroom floor. I bridge the gap between technical engineering and retail realities, ensuring software is built to be adopted, not just sold.
Traditional SEO was built for the era of "ten blue links," where users clicked through to your website to find answers. Today, Generative AI and tools like Google's AI Overviews provide answers directly on the search page (zero-click search). AEO is the practice of structuring your digital footprint, using programmatic data, entity optimization, and conversational architecture, so that AI models cite your business as the definitive authority in their direct answers.
Yes. This is one of the most common issues in automotive retail. I step in as your executive gatekeeper. Through my "Honest Tech Stack Audit," I diagnose the disconnect between your CRM, DMS, and third-party vendors. I consolidate overlapping software, eliminate bloated ad spend and tools, and implement strict tracking architecture so you know exactly which campaigns are driving actual showroom traffic and closed deals.
Both. While I frequently serve as a long-term Fractional CMO or Board Advisor to help companies scale past critical ARR milestones, I am also available for targeted, high-impact consulting. This includes 30-day tech stack audits, Go-To-Market strategy formulation for new SaaS product launches, and digital infrastructure alignment for dealership acquisitions.
Yes. My focus is on driving scalable revenue and operational excellence. If a corporate leadership role or board advisory seat aligns with my expertise in automotive operations, SaaS scaling, and AI integration, I am highly open to a conversation.
Engagement timelines vary, but here’s what’s typical: The first 30 days are diagnostic. I audit your operations, tech stack, and marketing spend, then deliver an “Honest Assessment” with a prioritized roadmap. Months 2-6 are execution and optimization. By months 3- 4, you should see measurable wins: reduced ad spend, faster sales cycles, improved CSI scores (for dealers), or faster sales velocity (for SaaS). We track everything against your north star metric—whether that’s showroom traffic, pipeline velocity, ARR, or customer acquisition cost. No vanity metrics. Just results you can tie to the bottom line.
Fractional engagements typically range from $3K–$8K/month depending on scope (audit + strategy, ongoing execution, board advisory, etc.). The key is that you’re paying for results, not hours. A dealership owner investing $5K/month in a fractional CMO who saves them $50K in annual ad spend bloat is getting a 10:1 ROI. We always discuss budget upfront and structure engagements to fit your cash flow. Whether that’s a 90-day sprint, a standing 6-month engagement, or project-based work. My goal is to make sure we’re both aligned on what success looks like before we start.
I call it the “Honest Tech Stack Audit,” and here’s the flow:
First, I interview your leadership team and your end users (salespeople, BDC reps, service advisors for dealers; support, sales, and product for SaaS). Then I audit your entire operational ecosystem, your CRM, marketing spend, vendor contracts, and tech integrations. I pull your actual performance data (not vendor reports) and compare it to what you’re paying for. Within 30 days, I deliver a written diagnosis that identifies:
1) What’s working (never break that),
2) What’s bleeding money (and how to stop it).
3) What’s missing (and why it matters).
Then we align on priorities and next steps.
I work with dealership groups ranging from 1–10 rooftops, as well as SaaS companies at any stage (early-stage through growth). Minimum engagement is typically $3K/month for 3 months; no maximum. If you’re in automotive retail or building for dealers, we can probably do business together.