MANAGED AD SPEND
BDC PAYROLL OVERSIGHT
SIGHT-UNSEEN SALES
Daniel Able's career in automotive retail is rooted in genuine, ground-level execution. He began straight out of high school on the showroom floor of a Chrysler Jeep dealership in his hometown of Lexington, South Carolina. What started as a simple fascination with cars quickly evolved into a pioneering role in automotive digital retail. Long before "digital retailing" became an industry buzzword, Daniel was recruited by eBay to pilot vehicle sales on their rapidly expanding platform.
This initiative led him to Doss Automotive, where he executed a masterclass in remote trust. He successfully moved an average of 30 units a month to buyers across the globe exclusively through eBay, with absolutely zero walk-in lot traffic. Selling high-ticket inventory sight-unseen to international buyers taught him the absolute critical importance of a pristine digital footprint, total pricing transparency, and immaculate content presentation.
Recognizing his unprecedented success in the digital space, Daniel was recruited to join the Stokes Automotive Group in Beaufort, South Carolina. Tasked with building their franchise eBay sales department from the ground up, he quickly proved his operational acumen. Over the next decade, Daniel systematically advanced through nearly every critical leadership position in the dealership: Internet Director, Preowned Sales Director, General Sales Manager, General Manager, and ultimately, Variable Operations Platform Director.
During his tenure overseeing the platform, Daniel guided the group through massive physical and operational expansions, including the ground-up facility build for Stokes Honda Cars of Beaufort and the strategic launch of a brand-new point, Stokes Toyota of Hilton Head. Throughout this growth, his core philosophy remained consistent: sustainable profitability is built on a foundation of aggressive digital marketing, zero-friction customer experiences, and rigorous internal processes.
If you're a dealership owner, I don't just advise you on marketing and operations. I've walked in your shoes. I've managed the P&L. I've handled the complexity of multi-rooftop platforms. I know what actually works on a showroom floor, not what sounds good in a consultant's pitch deck.
If you're a SaaS founder, this is why I can translate between your engineers and your dealer customers. I've been the dealer customer. I know what features actually matter to a GM, and which ones end up as shelfware.
Pioneering Digital Retail
Mastered remote, high-ticket sales long before modern digital retailing tools existed.
Sold 30+ units monthly globally via eBay.
Engineered "sight-unseen" sales processes.
Maximized vehicle photography and descriptions to build absolute remote trust.
Centralized BDC Architecture
Architected a highly efficient Business Development Center to manage all inbound and outbound traffic.
Directed a $1.2M centralized BDC payroll.
Managed a department of 3 managers and 15 representatives.
Handled all cross-group sales and service leads, driving record-breaking conversion metrics.
Digital Marketing & Vendor Strategy
Held total oversight of a $2.5M+ marketing budget, ensuring strict vendor accountability and ROI.
Transitioned focus from expensive third-party marketplaces to direct traffic generation.
Managed highly targeted SEO and Paid Search campaigns with rigorous CPC monitoring.
Oversaw all CRM, telephony, and website technology integration.
Facility Expansion & Rooftop Launches
Guided the auto group through massive physical expansions and operational integrations.
Oversaw the new facility build and operational transition for Stokes Honda Cars of Beaufort.
Spearheaded the successful launch of a brand-new point, Stokes Toyota of Hilton Head.
Managed cross-platform inventory balancing and staffing.
Culture, Leadership & Training
Built tight-knit sales teams focused on top-to-bottom process execution and retention.
Met team members where they were, leading from the front with absolute accountability.
Implemented consistent daily training cadences across the entire platform.
Significantly increased employee morale while reducing cross-rooftop turnover.
Brand Standards & Compliance
Treated digital and operational compliance as a non-negotiable priority across the group.
Enforced absolute compliance in all digital and storefront advertising initiatives.
Maintained stringent OEM brand standards for Toyota and Honda.
Regulated precise imaging and content requirements for new and CPO inventory.
If you're managing 1–10 rooftops and feel like your marketing spend and tech stack are out of control, let's talk. I'll ask about your situation, and you'll leave knowing exactly what's broken and how to fix it.