Daniel Able

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Fractional CMO & Revenue Executive

Helping dealership owners and SaaS founders scale through automotive expertise. I've spent nearly two decades running multi-rooftop dealership operations and scaling automotive SaaS from $0 to $10M+. Now I bridge the gap between your business goals and your execution. Whether you're a dealership owner drowning in tech bloat and disconnected marketing, or a SaaS founder struggling to penetrate the dealer market, I diagnose what's broken and architect the fix.

WHAT I'VE BUILT

$10M+ in SaaS ARR Scaled

From zero-to-launch across high-growth automotive tech companies

$2.5M+ in Retail Marketing Budgets Managed

Driving showroom traffic and eliminating vendor bloat

20+ Years of Automotive Operations

Multi-rooftop dealership experience across sales, service, and management

Top 150 Dealer Group Penetration

Enterprise account management and OEM partnerships

I WORK WITH TWO TYPES OF CLIENTS

FOR DEALERSHIP OWNERS & MANAGERS

You're managing 1–10 rooftops. Your marketing spend is scattered across vendors who can't prove ROI. Your tech stack is bloated and disconnected. You need someone who speaks dealership language and can immediately audit, fix, and optimize your operations—without the overhead of a full-time CMO.

FOR SAAS & AUTOMOTIVE TECH FOUNDERS

You're building software for dealers, but your engineering team and your sales team speak different languages. You need someone who can translate between the code and the showroom floor, architect your go-to-market strategy, and ensure your product doesn't end up as shelfware.

MY THREE CORE AREAS OF EXPERTISE

SAAS CONSULTING & GO-TO-MARKET STRATEGY

Bridging engineering and retail operations. Advising product roadmaps. Architecting market entry strategies that bypass dealer friction. Scaling enterprise accounts.

DIGITAL MARKETING & VENDOR ACCOUNTABILITY

Auditing and consolidating bloated tech stacks. Architecting SEO and paid search strategies. Enforcing strict ROI on all marketing spend. Managing $2.5M+ budgets without the waste.

DEALERSHIP OPERATIONS & MULTI-ROOFTOP SCALING

Running and scaling dealership groups. Improving inventory turns, CSI scores, and salesperson productivity. Implementing systems that stick.

→ Read More: Dealership Experience

HERE'S HOW AN ENGAGEMENT WITH ME WORKS

PHASE 1: DIAGNOSIS (Week 1)

Deep dive into your current state. I audit your operations, marketing spend, tech stack, and revenue drivers. I identify the 3–5 biggest leaks draining your potential.

PHASE 2: STRATEGY (Week 2–3)

I architect your roadmap. For SaaS founders, this means GTM strategy, product positioning, and channel priorities. For dealership owners, this means tech consolidation, marketing restructuring, and operational fixes.

PHASE 3: EXECUTION & ACCOUNTABILITY (Weeks 4+)

I work alongside your team (or as your fractional leader) to execute the plan. I measure everything. No vanity metrics—just results.

LET'S TALK

Not sure if we're a fit? No problem. Book a free 15-minute consultation. I'll ask about your situation, and you'll leave knowing exactly what needs to happen next.

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